Valentine’s Day Gifts For Every Stage Of Your Relationship

Valentine’s Day is the time to convey your affection to those who mean the most – and for a lot of people, that mean’s giving a gift of jewelry. You may feel the pressure to go straight to diamonds - a stone that reflects romantic love, but can put a bit of a strain on the wallet. Let us help you with a little guide to jewelry options for every stage of your relationship.

You’re in the friendship zone.

Fashion earrings, charms, and ankle bracelets are welcome gifts that show your affinity - or begin your love story. You can find a small-yet-meaningful gift of jewelry at Zales at an affordable price point. In fact, Zales features more than 2,000 styles under $50 that add up to a great personal story that never ends. 

Our suggestions: Colorful birthstone designs, simple link chain bracelets, hoop earrings, Claddagh styles, heart-shaped lockets.

More than friends?

Your options are endless but it’s easier when you take a few factors into consideration before you begin your search: What’s your budget? What’s your intent? What does she like – and just as importantly, what doesn’t she like? A beautiful ruby heart pendant may be an obvious (and relatively easy) Valentine’s choice. A birthstone pendant or earrings is also a thoughtful choice – and it shows that you know her pretty well.

Our suggestions: Browse the Kindred Heart from Vera Wang Love Collection, cultured pearl strands, heart bolo bracelets, and diamond or soft-color gemstone solitaire earrings.

Things are getting serious!

You call her your girlfriend, and she says you’re the one. This is a great time to give her anything red, purple or pink, colors that speak Valentine’s Day, love and all things romantic! Our Colors of Love Collection features hundreds of styles set with glistening gemstones, like pale pink morganite, lush purple amethyst, brilliant red rubies and more. Is it time to explore promise rings? The Cherished Promise Collection is a great place to start.

Our suggestions: Find brilliant choices in the Unstoppable Love or Stackable Expressions Collections. Of course, gemstone rings and layered necklaces are always lovely choices.

Taking the plunge.

If you’re taking advantage of Valentine’s Day to propose marriage, the diamond engagement ring you choose has to have the "all she’s ever wished for" look. Finding the perfect ring can be a little overwhelming: cut, color, clarity, solitaire, three-stone, composite and myriad in-betweens beg consideration. Visit your local Zales retail store and let one of our professional jewelry consultants help you hone in on a selection of rings that fits your budget and her style - but start your search online with our Engagement Ring Buying Guide to learn about diamonds and explore ring styles that will give you a head-start on your quest for the best. 

Our suggestions: You can’t go wrong with a ring from the Vera Wang Love Collection or the Love’s Destiny Collection. You can even create the ring of her dreams with our exclusive Design Suite.

Starting out together.

You aced the engagement and wedding rings. Good job! Now what? Top those with jewelry that’s classic and timeless. Does she have a dress watch? The women’s watch selection at Zales is varied and offers many styles and brands. How about an inspirational memento such as a cross or angel pendant?

Our suggestions: Anything princess (including the Enchanted Disney Jewelry Collection), stackable rings, and bolo bracelets.

Love, marriage and family.

Motherly love and baby-themed charms may be top-of-mind, but it’s something special and romantic that will help make her Valentine’s Day memorable. A gemstone or diamond pendant set that includes two or more pieces of coordinating jewelry will give her fashion options – and remind her that she’s still your Valentine!

Our suggestions: Look at diamond or colored stone infinity designs. You can never go wrong with a look from the Vera Wang Love Collection, or customize a piece from our vast selection of personalized jewelry.

Back to just the two of you?

The nest is empty and it’s just the two of you again. You’re getting to know each other in this new stage of life with date nights and long conversations – just like you used to. Now is the time for you to spoil her with jewelry. Would she really like a new wedding ring or bridal set? Is it a Past Present Future or diamond solitaire enhancer kind of Valentine’s Day? After all this time together, she deserves it. 

Our suggestions: Meaningful tree of life jewelry and journey pendants, longer gold chain necklaces and bracelets, and Tahitian and Akoya cultured pearls

You’re living the good life.

You may be older and you may be wiser, but it’s definitely not the time to forget about romance! Even after a good number of years together, she still wants to feel the love. A beautiful diamond pendant, anniversary or eternity band, or tennis bracelet will beautifully reflect your loving commitment.

Our suggestions: A watch with larger numbers, a brightly colored gemstone design from from Julianna B, or a sparkling diamond pendant or earrings from the Endless Brilliance Collection.

Look to Zales

Zales Jewelers has been helping people express their love for nearly 100 years. This Valentine’s Day, whether you are just friends or are celebrating many years together, we invite you to shop for the perfect piece jewelry online at For more personal service, visit your local Zales retail store and speak with a knowledgeable jewelry consultant. Either way you shop, we’ll help you find the perfect piece of jewelry for every stage of your relationship.