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Trade-In & Upgrades


Trade up to the jewelry you've always wanted. Upgrade your jewelry with help from our experts!
Lifetime Diamond Trade-In Services

Our diamond trade-in and upgrade services allow you to take any diamond jewelry purchased at Zales you no longer wear and trade it in for a brand new jewelry item. You will get the same service, quality and exceptional value you've come to expect as a guest at Zales. And, best of all, our diamond trade-in and upgrade services are available at most stores.

How to trade-in? Just bring your Zales diamond jewelry into your local Zales for a consultation and trade-in evaluation.

Find the nearest Zales store.
Trade-in and Upgrade Key Facts

  • Only Zales diamond jewelry items qualify for trade-in upgrade services.
  • Trade-ins are awarded the full value of the original purchase price.
  • The purchase price of the upgrade must be double the original purchase price or more.
  • Color gemstone and pearl jewelry is not eligible for trade-in.
  • Trade-ins can be completed in most Zales stores. At this time, trade-ns cannot be completed online.
What Qualifies for Upgrades?

Our diamond trade-in and upgrade services only apply to diamond jewelry purchased at Zales. For instance, a diamond ring purchased at Zales can be traded for a new diamond ring, diamond bracelet or any new diamond jewelry piece of your choice. To be eligible for the upgrade, your new piece must be priced at least double the purchase price of your original jewelry. For example, if your original earrings were purchased at Zales for $500, your new purchase must be priced at $1,000 or more.

Because your trade-in eligible jewelry was purchased at Zales, our experts will be able to offer you the full value of the original purchase price (charges like tax and shipping are excluded). Store credit cannot be issued for a trade-in, so your new jewelry must be selected at the time of the upgrade.

What's Excluded from Upgrades?

Because upgrades apply exclusively to diamond jewelry, pieces that only feature pearls, emeralds, sapphires, or any other gemstones are not eligible for trade-in. For this same reason, your trade-in cannot be used to purchase new gemstone jewelry. Diamonds that are chipped, cracked or have been damaged are not eligible for upgrade. At this time, trade-ins cannot be completed on Zales.com.

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